Three weeks ago, in the wake of the University of Wisconsin football team?s win in the Big Ten Conference title game, players and coaches were ushered into a banquet room at Camp Randall Stadium decked out like the set of “The Price is Right.” Inside there was an array of items such as tablet computers, flat-screen televisions, recliners and Rose Bowl-themed items such as custom bar stools. Everyone was allowed to choose one of the more expensive pieces or a hodgepodge of smaller items. This shopping spree, known as the “gift suite,” is offered annually to all 10 schools participating in Bowl Championship Series games.
Office of Strategic Communication