Quoted: Experimental studies conducted by Professor Joanne Cantor at the University of Wisconsin have shown that movie-goers, particularly teenage boys, are most drawn to the media version of “the forbidden fruit”–to films that carry an R rating or a parental warning. In this research, boys shown a bland synopsis of a fictitious film but told that it was rated R were significantly more likely to indicate a desire to see the forthcoming movie than those subjects told that the film was PG.
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