In what appears to be an attempt at “branding” (the marketing strategy to build long-term reliability and broad public recognition) the University of Wisconsin School of Music has scheduled most of its faculty concert series for the upcoming season on Thursdays at 7:30 p.m. and Saturdays at 8 p.m.
“It’s an experiment,” said concert manager Richard Mumford of the popular series, which opens on Monday, Sept. 5, with the traditional Karp Family Labor Day Concert at 7:30 p.m. in Mills Hall. “The proof will be in the pudding when we count up the final numbers. I think it makes sense for someone to opt for a different night that isn’t in competition with other local groups.