First impressions, second thoughts and the third degree: When Lori Berquam made that original video about the notorious Mifflin Street block party, using her status as dean of students to say “Don?t go” to University of Wisconsin pupils, she caught a lot of flak that could have been avoided with one tweak to the script. She should have had some background vocals from UW coaches, who no doubt shared her protective instincts, but not her moxie. That kind of collaboration may have prevented an unfortunate jolt of embarrassment for Montee Ball, the most celebrated student-athlete in Badgers Nation.
Office of Strategic Communication