It used to be that before people embarked on a trip to an unfamiliar place ? whether it was across the country or just across town ? they would haul out maps and chart their course. Today, a traveler is more likely to depend on a favorite website or a GPS device for directions. Founded in 1984 by Onno Brouwer, then director of the UW-Madison Cartography Lab, Mapping Specialists has about 20 employees and annual revenues of $1.7 million to $2 million.
Office of Strategic Communication