A recent UW-Madison study projects 766,326 of the 808,914 additional people living in Wisconsin in 2040 will be over 65 ? a demographic shift that almost certainly will require more taxpayer-funded medical, housing and income help for this group whose working days largely will be over. So clearly, giving a multibillion-dollar company up to $62.5 million in tax credits over 12 years is the prudent thing to do.