Kate VanCleave was still months from the start of her freshman year at Marquette when a senior at the college called with some urgent advice.
“You’ve got to sign up,” VanCleave recalled her friend saying last spring. “Everyone is doing it.”
The friend wasn’t recommending a specific class or nudging VanCleave toward an extracurricular activity. He was cluing her into Facebook.com, an online networking directory that is transforming campus life.