Going to the Rose Bowl: once-in-a-lifetime or not again? It?s a question facing many Wisconsin Badger fans, who so far have appeared a bit tepid in booking tickets to Pasadena, Calif., for this year?s edition of the New Year?s Day game. “I don?t want to say the frost is off the pumpkin but this is the third year they?ve gone,” said Michael Lee, owner of Concorde Travel. His company, which again is selling all-inclusive trips for about $2,300 a person, had received about 40 calls about booking trips by Monday afternoon, he said.
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