….If demand drives advertising and ticket prices upward, should college football refuse the revenue, which is considerable and, at UW-Madison, actually leaks back to the university? Railing against big bucks in college football provides stimulating reading and letter-to-the-editor yeast, but also a contemporary case of Don Quixote?s windmill tilting. Skip stressing over consumer behavior, since it only changes at the tipping-point of pricing (supply) and demand.
Office of Strategic Communication