MADISON, Wis. — The wearing of the red and white in Wisconsin is at a fevered pitch right now. Nationally, the school is ranked 16th for the most collegiate merchandise sold and is on the verge of a break out year.
“We achieved over $500,000 royalties for the first quarter, so we’re on pace for a record year right now,” said Cindy Van Matre of University of Wisconsin.
Sweet victory alone is worth getting dressed up for, but people who buy Badger gear are doing so much more, and it’s a safe bet that most people have no idea.
“Half of that amount that we earn then from the royalties, half of it goes to athletics to help student athletes, and then, the other half goes to a scholarship fund that we call the Bucky Grants,” Van Matre said.
Office of Strategic Communication