The group that saved Scout’s life, the University of Wisconsin-Madison and the School of Veterinary Medicine will have a massive spotlight shone on the great work they have accomplished in front of a massive audience thanks to the TV spot.
January 31, 2020
Top Stories
Dog owner’s $6M Super Bowl ad thanks veterinarians for saving his pet
When the University of Wisconsin-Madison’s veterinary school saved Scout’s life, owner David MacNeil thanked it in a major way: He landed them a spot in the big game.
UW-Madison Vet School Featured In 2020 Super Bowl Ad
You may have seen the ad already. Or heard about it. It features a 7-year old golden retriever named Scout who was treated for a tumor on his heart at the UW-Madison School of Veterinary Medicine.
One ‘lucky dog’ (and one lucky vet school) to be featured in the Super Bowl
The university considers itself pretty lucky, too. “This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” said UW veterinary school Dean Mark Markel, DVM, PhD, DACVS. “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine.”
WeatherTech CEO David MacNeil Creates $6 Million Super Bowl Ad About His Dog
School of Veterinary Medicine dean Mark Markel reckons the advert will go a long way in promoting everything they do.”This is an amazing opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” he said.
Climate-friendly transportation cities: Where does NYC rank?
“Much of Madison’s transportation planning discussion centers on highway improvements, but alternative transportation is making inroads. The Metro system is the 16th most-used transit network in the country, and students at the University of Wisconsin-Madison contribute high bike and pedestrian commuting scores,” according to the report. “Madison may not be the best in any single category, but its classic Midwesterner ’pretty darned good’ scores across the board earned it a top spot on our list.”
Super Bowl Ad Pays Tribute To WI Vet School That Saved CEO’s Dog
Scout is a very lucky 7-year-old golden retriever. Like all to many dogs of the breed, he suffered from cancer as he approached canine middle age, and veterinarians initially estimated he had only about a 1 percent chance for survival. He’s still around and kicking thanks to the efforts of professionals at the University of Wisconsin-Madison’s School of Veterinary Medicine.
Made In America: Weathertech Video
Made In America: Weathertech
With graduate student work conditions under scrutiny, UW-Madison unveils new policy
UW-Madison published Tuesday its first campus-wide policy for research assistants, the largest group of graduate student workers on campus whose work conditions are under heightened public scrutiny.
Research
Simple, cheap nanoparticles activate immune system against cancer
This field of study is known as immunotherapy, and while it’s showing promise it can be quite expensive. Now, researchers at the University of Wisconsin-Madison have developed artificial nanoparticles that should be cheaper and easier to produce.
UW researchers developing cure for new coronavirus
“It could come right from here,” said graduate student Nithesh Chandrasekharan. “That’s the goal.”
Revolutionizing recycling: UW-Madison research team works to find better ways to reuse plastics
Kevin Sanchez-Rivera spends many hours in the first-floor labs of the engineering building on campus, just a block or so away from Camp Randall. The graduate student feels like the scientific community has a responsibility to figure out a way to make sure plastics are used more than once.
Campus life
Application Open for UW-Madison PEOPLE College Prep/Scholarship Program
The window for eighth-grade students to apply for the University of Wisconsin–Madison’s Precollege Enrichment Opportunity Program for Learning Excellence, known as PEOPLE, a high school precollege preparation and scholarship program is now open.
UW-Madison’s Jewish students gathered to discuss anti-semitism
“2020 feels worse, as far as regards to the safety of Jewish people, than it did in 2010,” Head of Chabad House Rabbi Mendel said.
Crime and safety
Man accused of lying about UW-Madison campus robbery
A Madison man is in hot water after he reportedly lied to police and said he was mugged on the UW-Madison campus.
Arts & Humanities
‘It’s really special to us’: Father remembers late son as UW music room named in his honor
The Daniel Gregg Myers Green Room recognizes a young man who died in a car crash months after graduating in 2008.
Health
Pediatric surgeon doubles as artist, benefiting Children’s Hospital
After decades in the medical field, Dr. Heatley decided to stretch her creative muscles. “I am not a person who ever took an art class in high school or anything like that,” she tells NBC15 News.
Coronavirus not dangerous to UW students, experts say
Students are advised to focus on personal hygiene during flu season.
Masks Are On. Games Are Canceled. Fear of the Coronavirus Comes to U.S. Colleges.
At the University of Wisconsin-Platteville, six students who were recently in Wuhan arrived this month for classes and were told to self-monitor their health in their dorm rooms.
Bill comes before baby, as hospitals seek advance payment from patients
UW Health has sent letters requesting advance payment of out-of-pocket costs for some procedures for about a year, spokesman Tom Russell said. SSM Health began sending letters in February 2018, Adams said.
UW Experts in the News
Read all about it: The ‘reading wars’ are back in America’s education salons
Quoted: Calkins’s approach “is a slow, unreliable way to read words and an inefficient way to develop word recognition skill,” Mark S. Seidenberg, a psychologist at the University of Wisconsin at Madison, said in a blog post.
Prosecution in China of student for tweets he posted while studying in U.S. raises free speech concerns
Quoted: Kris Olds, a professor of geography at the University of Wisconsin-Madison and an expert on the globalization of higher education, said on Twitter that the case raises a number of questions for international universities hosting Chinese students.
Snow is the only thing keeping some plants and animals from freezing to death
Quoted: “It’s a warm, stable pocket,” says ecologist Jonathan Pauli, a professor of forest and wildlife ecology at the University of Wisconsin–Madison. He coined the term along with his colleague Ben Zuckerberg in 2013.