Many years ago, I had a dog that developed a tumor. Our regular vet recommended taking her to UW-Madison to have them look at her. Unfortunately for our dog, it was too late.
UW School of Veterinary Medicine gifted $250k After Super Bowl Ad
Q98.5
February 4, 2020
Top Stories
Scout’s Super Bowl ad brings buzz, donation to help even more pets
NBC-15
The Kansas City Chiefs weren’t the only stars of Sunday night’s Super Bowl. UW-Madison’s School of Veterinary Medicine is getting a lot of attention after the big game.
PetCo donates to UW Vet School cancer care efforts
WKOW-TV 27
On its Facebook page Jan. 31, PetCo, the pet supply chain, pledged $250,000 to the UW Vet School to help fight pet cancer.
Scout’s Super Bowl ad brings thousands of donations to UW-Madison
WISC-TV 3
The 30-second advertisement spurred companies, including Petco and State Farm to donate thousands of dollars to the University.
Research
Aerobic exercise limits risk of Alzheimer’s in vulnerable adults
New Atlas
Previous research has shown us how regular exercise can be beneficial for cognitive function and help stave off the brain degeneration associated with dementia and Alzheimer’s, but scientists continue to learn more about the mechanisms at play. The latest discovery in this area comes courtesy of researchers from the University of Wisconsin (UW), who have published a new study describing a relationship between regular aerobic exercise and a reduced vulnerability to Alzheimer’s among high-risk adults.
UW-Madison research lab working on possible cure for coronavirus
Badger Herald
UW Professor Robert Kirchdoerfer explores ways to prevent similar future viral outbreaks.
Higher Education/System
After ‘Varsity Blues’ scandal, will there be action on college admissions?
Hechinger Report
Quoted: While elite college admissions grab headlines, speakers also acknowledged that only a small proportion of Americans actually attend such schools. Some 40 percent of undergraduate students attend public two-year or for-profit institutions; only 55 colleges in the country admit fewer than 20 percent of their applicants, noted Nick Hillman, an associate professor in the education school at the University of Wisconsin-Madison.
UW to consider raising nonresident, graduate tuition
WISC-TV 3
The regents’ business committee is set to vote Thursday on whether to raise the rates between 1.5% and 25% at Milwaukee, Oshkosh, Platteville, River Falls, Stevens Point and Whitewater beginning this fall.
UW System initiative finds ways to improve how students learn entry-level math
Daily Cardinal
Nineteen percent of the UW System’s fall 2017 incoming freshman class were required to take remedial math courses. Broken down by race and ethnicity, African-American, Hispanic or American-Indian students had the highest percentages of required remedial math classes, according to a System report.
UW to consider raising nonresident, graduate tuition
Associated Press
The University of Wisconsin System Board of Regents will consider raising tuition for nonresident students and graduate students at a pair of meetings later this week.
Report suggests half of Wisconsin students are college-ready
Daily Cardinal
A recent study released last Friday from the Wisconsin Policy Forum suggested less than half of Wisconsin’s high school juniors meet the ACT score benchmark to show their preparedness for college.
Campus life
UW Madison International students worry about Coronavirus back home
WKOW-TV 27
More than 3,500 students from China are enrolled at UW Madison this semester. For them, the health of their friends and family back home is top of mind.
RecWell Presents Budget to SSFC
Badger Herald
RecWell Interim Director Mick Miyamoto and Associate Director of Member Experience Sadat Khan discussed several upcoming RecWell projects and their fiscal goals.
Elena Haasl: Dane County needs compassionate homelessness solutions
The Capital Times
Letter to the editor: When I came to UW-Madison in 2018 as a freshman, I was excited to experience the vibrancy of the State Street area and to embrace the city I would now call home. However, like many new students, I quickly realized that homelessness is a serious issue on campus and in downtown Madison. But homelessness is not an issue confined solely to State Street.
Absentee voting in Madison starts Monday
Wisconsin State Journal
On Feb. 10, the absentee voting locations will expand to include Edgewood College, Madison Area Technical College’s Truax and South Goodman campuses, Union South, UW Memorial Union, the UW-Madison Student Activity Center, and the UW-Madison Health Services Learning Center.
Madison board recommends limiting food delivery robots to UW campus
Wisconsin State Journal
The Transportation Policy and Planning Board unanimously recommended the measure on Monday. If approved by the City Council, it would continue to allow the food delivery robots that UW Housing deployed in November to take dining hall food to students on campus.
State news
Black lawmakers moving forward with their own Black History Month resolution
Wisconsin State Journal
Among the others the resolution honors are Mabel Watson Raimey, Wisconsin’s first black female attorney and first black female graduate of UW-Madison …
Evers administration threatened prosecution of journalist over child abuse case reporting
Milwaukee Journal Sentinel
Quoted: Robert Drechsel, a journalism professor at the University of Wisconsin-Madison who specializes in media law and constitutional issues, said the agency is free to ask the reporter not to publish but cannot legally compel them to do so.
“I don’t know how common it is for a Wisconsin state agency to tell a reporter to ‘cease and desist’ and threaten prosecution this way. No other examples come to mind in all the years I’ve lived in Wisconsin,” Drechsel said after reviewing the agency’s letter to NBC News. “Any formal legal cease and desist order issued against the news media would be a prior restraint that is almost certainly unconstitutional.”
Crime and safety
UW unable to release redacted reports for sexual harassment cases
Badger Herald
The University of Wisconsin did not release reports for two sexual harassment investigations that would detail what actions occurred and how the investigation was carried out.
Madison man who reported robbery on UW campus arrested for filing false police report, authorities say
Wisconsin State Journal
A Madison man who reported a strong-arm robbery has been arrested for filing a false police report, UW-Madison police reported.
Agriculture
In Fight to Survive, US Dairy Farmers Look for Any Tech Edge
AP
After hitting a historic high in 2014 of more than $26 per 100 pounds on the strength of massive buying from China, the bottom fell out. When China stopped its milk-buying spree, there was already oversupply from both American and European Union producers, said Mark Stephenson, director of dairy policy analysis at the University of Wisconsin.
Community
City Passes Ordinance Prohibiting Delivery Robots Operation, UW Starship Robots Exception
Badger Herald
City has official jurisdiction to prohibit the operation of Personal Delivery Devices, important measure for the future, City Attorney says.
Arts & Humanities
Award-winning Author Marlon James to Speak in Madison Feb. 13
Madison365
Award-winning author Marlon James will give a free lecture at the Madison Central Library on Feb. 13 at 7 p.m. as part of the Wisconsin Union Directorate (WUD) Distinguished Lecture Series. James will tackle a variety of topics, according to WUD, including writing, the Caribbean, and race and gender.
Health
Patients Often Get Antibiotics Without a Doctor Visit, Study Finds
Wall Street Journal
“Everybody knows it’s out there, we just didn’t know how big of a piece of the pie it was,” said Michael Pulia, whose research at the University of Wisconsin-Madison focuses on better use of antibiotics. Dr. Pulia wasn’t involved in the study. “It’s very, very problematic.”
Athletics
Badgers’ Sydney Hilliard named Big Ten women’s basketball freshman of week
Wisconsin State Journal
Hilliard averaged 15.5 points, 8.5 rebounds and 3.5 assists per game with a .520 field-goal percentage as the Badgers split two conference games last week.
Business/Technology
MBA programs want STEM designations to attract foreign students
Quartz at Work
In 2016, the Wisconsin School of Business at the University of Wisconsin–Madison became the first business school to win STEM classifications from DHS.
UW Experts in the News
Mathematicians Prove Batchelor’s Law of Turbulence
Quanta Magazine
Quoted: “I have to take it all at once, which is what makes it incredibly difficult to model,” said Jean-Luc Thiffeault of the University of Wisconsin, who studies turbulence.
California Is on the Brink of an Owl War
Gizmodo
Quoted: “[The barred owl] is larger and more aggressive so it can directly out-compete spotted owls,” Connor Wood, a conservation biologist at the University of Wisconsin-Madison, told Earther. “And they are also more flexible with what they eat and where they live, so the landscape can support more barred owls.”
Patients Often Get Antibiotics Without a Doctor Visit, Study Finds
Wall Street Journal
Noted: “Everybody knows it’s out there, we just didn’t know how big of a piece of the pie it was,” said Michael Pulia, whose research at the University of Wisconsin-Madison focuses on better use of antibiotics. Dr. Pulia wasn’t involved in the study. “It’s very, very problematic.”
UW-Madison Related
4 ways engagement was Super Bowl’s marketing MVP
PR Daily
WeatherTech dedicated its Super Bowl spot to the University of Wisconsin Madison’s School of Veterinary Medicine, which saved its chief executive’s dog, Scout:
Cause Marketing Won the Super Bowl
Medium
The WeatherTech CEO, David MacNeill, put money on a national buy thanking the University of Wisconsin Veterinary School of Medicine who helped save his dog from cancer. Fast Company listed this as one of the worst ads from Super Bowl LIV stating that it seemed a stretch to tie in a Wisconsin vet school to a manufacturing company. I think that the ad was both a personal touch of gratitude, but also does appeal to many consumers that would be their target market. I remember thinking during the holiday commercials, “I didn’t know they had dog bowls and supplies,” when that was in the mix of the ever-advertised phone cup holder.