The sensors measure “kinematic details, such as impact speed, direction, force, location and severity of head impacts.”
UW Health teams up with NFL to study head injuries through mouth guard sensors
WKOW-TV 27
November 24, 2021
Research
That Product Will Work Well for You. But for Me? Not So Much.
Wall Street Journal
In the end, it’s useful to remember that it’s simply not possible for everyone to be correct in believing that products work better for others, yet our studies show that people reach this conclusion. We buy books for the pleasure or knowledge we expect them to impart, creams for the lines they will hopefully erase, and cooking classes to acquire new skills. Do these products work? When we buy them for ourselves, we hope so. When we buy them on behalf of others, we know so. If this sounds discouraging, take comfort in the abiding truth that when you believe others will benefit more from these products, everyone else feels exactly as you do.
-Dr. Polman is an associate professor of marketing at the Wisconsin School of Business at the University of Wisconsin-Madison.
Higher Education/System
UW-Platteville’s student vaccination rate is the lowest in the UW System. Why?
Milwaukee Journal Sentinel
This month, most University of Wisconsin campuses celebrated hitting a threshold of having 70% of students fully-vaccinated against COVID-19 with full pomp and circumstance.
They doled out nearly $500,000 in scholarships through a UW System lottery, with 70 lucky students taking home $7,000 each. Other students won t-shirts, iPads, campus swag and scholarships through campus-sponsored programs aimed at encouraging vaccinations.
But one campus in southwestern Wisconsin — UW-Platteville — fell far short of the 70% goal, illustrating the challenges officials face trying to encourage vaccination in some rural areas.
Campus life
UW fundraising campaign All Ways Forward concludes after six years
Badger Herald
Campaign will have raised billions of dollars by the time it concludes.
Arts & Humanities
Xela Garcia helps young Milwaukee Latinos see themselves in art, education
Milwaukee Journal Sentinel
Quoted: Garcia earned her bachelor’s degree in English Literature at the University of Wisconsin-Madison. She recalls taking American English classes and only learning about white male authors.
She remembers thinking: “America is more than these old dead white dudes.” She decided to minor in Chicano/Latina studies and American Indian studies, where she saw herself reflected in the stories she learned about.
“It brought me back to that feeling of empowerment, of feeling seen,” she said. “This was something that was me.”
UW Experts in the News
Millennial Money: It’s OK to not buy stuff on Black Friday
AP
“This time of year, there is a lot of pressure to consume happiness — to show your love through products,” says Christine Whelan, a clinical professor in the department of consumer science at the University of Wisconsin-Madison.
6th person, a child, dies following Wisconsin parade crash, prosecutor says
AP
“We don’t want to have a kneejerk reaction here and say ‘Let’s lock up a lot of people pretrial,’” said John Gross, a law professor at the University of Wisconsin Law School and also the director of its Public Defender Project.
Obituaries
Beal, Andrew Brei “Andy”
Wisconsin State Journal
During his career at the University of Wisconsin, Andy managed the electronics shop for the chemistry department for many years, providing electronics support for the department’s research, teaching, and service missions. He was known for his ability to communicate and teach important electronics fundamentals to non-specialists.