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November 19, 2024

Research

What happens under water in winter?

Popular Science

When it comes to determining the role that lakes play in global carbon cycling, those estimates are often drawn from summer data. Just using that small subset of data creates errors in estimates of atmospheric interactions and other downstream effects, said Hilary Dugan, an associate professor at the University of Wisconsin Department of Limnology.

For decades, installing E.V. chargers didn’t pay off for retailers. Now it does.

The New York Times

Now, new studies say retailers’ charging efforts may well be paying off: One peer-reviewed study by researchers at Boston University and the University of Wisconsin-Madison published this year looked at the impact of nearly 1,600 Tesla Supercharger stations in more than 800 U.S. counties and found a 4 percent increase in monthly visits for retailers within 200 meters of chargers after they were installed. The effects were most pronounced for retailers within 150 meters. The researchers also found a 5 percent increase in spending.

Campus life

State news

How Wisconsin lost control of the strange disease killing its deer

The Nation

I drove south out of Madison, Wisconsin, along solitary rural roads until I arrived at a secluded home set amid scattered forest and open prairie. Waiting inside for me were two men: Michael Samuel, a retired professor of wildlife ecology at the University of Wisconsin–Madison, and Bryan Richards, the emerging-disease coordinator at the US Geological Survey’s National Wildlife Health Center.

Wisconsin Sen. Ron Johnson to back Robert F. Kennedy, Jr. for US health secretary

Wisconsin Public Radio

Patrick Remington, the former dean of public health at the School of Medicine and Public Health at the University of Wisconsin-Madison, said it’s hard to tell in advance how Kennedy would lead the Department of Health and Human Services.

“Time will tell how his personal views over the past several years will translate into actions as secretary,” he said. “I think it’s important to understand sometimes people’s views change when their roles and responsibilities change.”

Agriculture

Is raw milk safe? Science has a clear answer

Popular Science

Boiling is an even more aggressive form of heating than pasteurization, which was developed to kill pathogens while minimizing changes to milk’s flavor and composition, says John Lucey, a food science professor at the University of Wisconsin, Madison and director of the university’s Center for Dairy Research. “Boiling is a very substantial heat treatment whereas pasteurization is much gentler,” he notes.

Community

Learn more about ‘American Indians and the American Dream’ with this ‘University Place’ Q&A and episode

PBS Wisconsin

In this episode of University Place Presents, host Norman Gilliland and his guest Kasey Keeler, assistant professor of American Indian and Indigenous Studies at the University of Wisconsin-Madison, discuss the topic, American Indians and the American Dream, which she explores in her book of the same title.

Almost everything around Camp Randall is a parking space for Wisconsin football games

Wisconsin State Journal

The money that property owners and managers get from packing in cars can add up fast. On South Randall Avenue near the intersection with Regent Street, a landlord had about 35 spaces going for $40 apiece. Some were reserved for friends and one was for the owner’s tailgate party, but it’s still roughly $1,200 of income per game day that goes into the bank account.

Health

Milwaukee, Madison first responders using whole blood in trauma response

Wisconsin Public Radio

Providers on air ambulances are usually able to give blood components like red blood cells and plasma. But Dr. Ryan Newberry, assistant professor of emergency medicine at UW Health, said research shows that someone who is bleeding to death needs all of the components in blood.

“(Whole blood) can help temporize or slow bleeding, especially if we can give it in that first hour after your injury,” said Newberry, who is also assistant medical director of UW Health’s Med Flight. “That allows us to have a little more time to get you from wherever that injury occurred, the side of the road, a back field, a community emergency department, and get you to a trauma center.”

Athletics

Business/Technology

Holiday budgets by city (2024)

WalletHub

“For many consumers, overspending happens when they feel time crunched or make snap decisions in response to discounts or limited offers,” said Amber M. Epp, an associate professor of marketing at the Wisconsin School of Business at the University of Wisconsin-Madison. “Consumers can save money in the traditional ways by making budgets and lists this time of year, but also by comparison shopping and seeking out discounts for items already on their lists rather than impulse buying when presented with sales.”

Best credit cards for November 2024

WalletHub

“The market’s best credit cards are often indicative of the health of the economy, because their use can give insights into consumer perceptions and acceptability of interest rates, consumer spending habits as well as consumer debt,” said Cynthia Jasper, a professor of Civil Society and Community Studies, School of Human Ecology, University of Wisconsin-Madison.

Coca-Cola causes controversy with AI-made ad

NBC News

Neeraj Arora, the chair of marketing research and education at the University of Wisconsin-Madison, said the reason why the company faced backlash for this specific advertisement, and not for “Masterpiece” last year, could be because many consumers recognize Christmas as an integral part of the company’s brand, and AI technology acts as a disruption.

“Your holidays are a time of connection, time of community, time to connect with family, and that’s sort of a big part of what the holidays are about,” Arora said. “But then you throw AI into the mix that is not a fit, that is not a fit with holiday timing, but also, to some degree, also Coke, what the brand means to people.”

UW Experts in the News

In France, a family reckons with World War II Allies’ legacy of rape and murder

NPR

Mary Louise Roberts, professor emerita at the University of Wisconsin, Madison, was one of the first scholars to consult French as well as U.S. archives for her 2013 book, What Soldiers Do.

“Towards the end of the summer of 1944 there really was a problem with rape,” she says. “And the United States Army, at the highest levels of SHAEF, was concerned about it.” SHAEF was the acronym for the Supreme Headquarters Allied Expeditionary Force, commanded by Gen. Dwight D. Eisenhower.