Next season, for the first time, the Madison Opera will charge more than $100 for a seat. Opera-goers can’t get enough of them.
….In fact, the opera company’s success is mirrored widely among most of Madison’s prominent arts groups. With about a month to go before single tickets go on sale, most of the groups are reporting brisk subscription sales that rival or surpass last year’s by substantial percentages.
According to the various arts groups, such increases provide more proof that Madison is continuing to buck the national trend of subscription sales flattening or, in fact, declining.