The ninth annual Wisconsin Film Festival drew in a record attendance of 28,700, according to final ticket tallies released Thursday.
The four-day festival exceeded last year’s tally of 26,000, taking over 10 theaters in downtown Madison last weekend with a mix of independent, foreign and classic films.
Festival director Meg Hamel said she doesn’t consider the raw attendance figures to necessarily be a benchmark for the festival’s success. She said she puts more weight on the quality of the audience’s experience at the festival.