Most students see spring break as a chance to get away from doing work, maybe apply some sunscreen or at least try to find somewhere to have fun that requires sunscreen. UW-Madison students Alex Kowalsky and Josh Lieberthal, founders of AJ&Beyond, however, are not most students.Instead of hightailing it out of Madison this week, the School of Journalism and Mass Communication seniors are offering up their digital and social media expertise for the week, and they are doing it to help their school.