Still ingrained in Michael Cobb?s head are the words his grandmother told him shortly before her death. ?You have to find somebody to be with. I don?t want you to die alone,? she told the now 39-year-old English professor from the University of Toronto. ?Coupledom,? as Cobb calls it, has become so much the norm in society and pop-culture that it has stigmatized single life, he argues in his newest book ?Single: Arguments for the Uncoupled.? In his book, Cobb sets out to dismiss the assumptions and scorn that equate being single with loneliness through sharing personal experiences and examining pop-culture. He will bring those same ideas Thursday to UW-Madison with his longtime friend and fellow single crusader Kate Bolick.