When the men?s Final Four coaches face off this weekend, more than bragging rights will be at stake. Collectively, the coaches stand to gain up to $1 million in tournament bonuses. But dangling incentives to make sure a coach gets athletes through school is controversial. On the one hand, a significant bonus might keep a coach?s focus on academics. On the other, should coaches be paid more for a fundamental part of their job?
Office of Strategic Communication