When plans for renovating Camp Randall Stadium were released three years ago, UW chancellor John Wiley was asked about the possibility beer would someday be sold at the facility. He didn’t endorse the notion, but he didn’t rule it out, either.
Consider it ruled out now. Wiley said it won’t happen at UW sporting events in part because the “NCAA is going in the other direction” when it comes to eliminating alcohol sales and advertising.
The UW Athletic Department has multi-year contracts with Miller and Anheuser- Busch, worth $425,000 annually, for advertising, according to UW senior associate athletic director Vince Sweeney. Beer ads run on radio broadcasts, coaches shows on TV and in the game programs.
“We’re not planning any changes,” Sweeney said. “We’re aware (of the push by the NCAA to eliminate alcohol ads). We’re comfortable with where we are.” (Second item.)