Yes, the Badgers rake in the money, but Barry Alvarez and Co. spread plenty of it around.
If you want to get under Barry Alvarez’s skin, invoke the notion the University of Wisconsin Athletic Department is strictly a self-serving campus entity.
A lot is made of the fact UW Athletics, outside of utilities and tuition remissions, is self-sustaining. Its $83.326 million operating budget for 2009-10 is built on ticket sales, revenue sharing with the Big Ten Conference, gift funds, multi-media contracts, concessions and events such as concerts and WIAA tournaments.