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Are all football helmets created equally? UW study says, yes

Quoted: A little over a $100 per helmet, [Riddells are] just as good as those newer models that cost sometimes over $500, according to Tim McGuine at University of Wisconsin’s School of Medicine and Public Health.

“There’s a lot of misinformation out there that if we just have these athletes wear these helmets, that are designed differently or something, they’re gonna have fewer concussions. And from a simplistic model that makes sense, but concussions are multi-factorial,” said McGuine.