MADISON, Wis. — Badger football hit the new Big Ten Network Saturday, which meant thousands of cable customers were left without television coverage of the Badgers’ victory over The Citadel Bulldogs.
The Big Ten Network launched August 30, but it still doesn’t have a deal with Charter Cable. While fans fumed, some businesses used the situation to their advantage.
Jim Luedtke, owner of The Stadium Sports Bar & Eatery, said on Saturday, “Right now we have DirecTv, so we do get it. At this point, i love every minute of it because of the fact that that we are one of the only places in town that have it.”