Ever since some college friends decided in 2003 to follow the University of Wisconsin football team during its biennial trip to Minneapolis, Matt Schwalbach has been the group’s point person for tickets.
It was never much of a headache for Schwalbach, even when the number of tickets needed reached double digits. He’d simply call the University of Minnesota ticket office and secure a block of seats together in the Metrodome’s upper deck for about $60 apiece.