On Friday UW announced a 10-year, $96 million deal with Under Armour to provide apparel and footwear for the Badgers. The deal, which goes into effect next July, is one of the most lucrative in college sports. It surpasses Under Armour’s previous largest deal — a 10-year, $90 million contract with Notre Dame signed in 2014 — and is believed to be second only to Michigan’s 15-year, $169 million deal signed with Nike earlier this year.
Office of Strategic Communication