If you want to sell a T-shirt with Barry?s name on it, either shell out for a royalty fee or wait until after the Rose Bowl. That?s what Sconnie Nation found out. On the heels of Barry Alvarez?s announcement that he would coach the Badgers at the Rose Bowl, the printing shop, located on State Street, put shirts reading ?Barry Knows,? and ?Keep Calm and Barry On? up for sale, as well as a third shirt that referenced the Rose Bowl, but didn?t use Alvarez?s name. That was on Thursday. By Friday, the shirts were pulled.
Quoted: Trademark Licensing Director Cindy Van Matre and Financial Aid Director Susan Fischer