The $110 million renovation of Camp Randall Stadium is generating more than $7 million a year in new revenue for the University of Wisconsin-Madison Athletic Department.
The major project, completed in August, has been a financial success because so many of Wisconsin businesses bought luxury suites and club seats, said Vince Sweeney, senior associate athletic director for UW. The project added 72 luxury suites, priced at $50,000 a season, and 900 indoor club seats, priced at $1,500 to $4,500 a season.