The Big Ten Network, set to debut on Aug. 30 with a full slate of programming, has a broad appeal well beyond sports and deserves to be carried on basic cable, proponents said Thursday.
Big Ten Commissioner Jim Delany and Mark Silverman, president of the network, told members of the Journal Sentinel editorial board and reporters that the network would not only offer hundreds of hours of Big Ten sports, but programming specific to each university that focuses on the values the Big Ten members universities stand by.