MADISON, Wis. — March Madness has begun, but the American Medical Association and others are urging the NCAA and universities like the University of Wisconsin-Madison to “Stop the Madness” and curb alcohol advertising.
The AMA said that the alcohol industry spends more than $52 million on college sports advertising.
On the UW-Madison campus, contracts with Anheuser-Bush and Miller are worth $425,000, WISC-TV reported.