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Campus Connection: Adidas, ?Badger Partnership’ and ?Cornhusker Co-Op’

With a final summer vacation out of the way and the start of the 2010-11 academic year quickly approaching, it?s time to catch up on a couple higher education-related items.

** UW-Madison was given the green light last week by the Board of Regents to ink a bigger and better deal with Adidas to outfit the university?s 23 sports teams. This new five-year contract is worth about $11 million.

** Biddy Martin states her case for a “new partnership between (UW-Madison) and the state” in a piece that appears in the September issue of Madison Magazine.

** You can bet UW Athletic Director Barry Alvarez is paying attention to a creative fundraising tactic being promoted by the University of Nebraska.