Thought Iâ??d share this entertaining blog post I stumbled across which talks about UW-Madisonâ??s decision to prohibit beer ads on its statewide radio network during football, basketball and hockey broadcasts. This type of advertising had been worth about $425,000 per year to the UW athletic department.
Here is one sentence from the blog post: “Yep, when all those students in Madison are huddled around the AM radio in their dorm rooms listening to the broadcast of Badgers games, their will be nary a mention of beer. And I donâ??t need to tell you that without those evil beer companies convincing these innocent and naive kids to overindulge while imbibing their immoral product via radio waves, binge drinking in at the University of Wisconsin will be but a distant memory.”