The Chinese Champions program hasn?t gotten a lot of attention here, but it has been crucial to bringing the UW-Madison brand to China. Last year, the first of three groups of Olympic-caliber athletes came to UW-Madison through a partnership with Beijing Sport University and the China Scholarship Council to study English and kinesiology.The second group ? including gold medal winners in skiing, table tennis, swimming and more ? is here right now. A third group will come next year.