Text messaging isn’t a new phenomenon, but it certainly is building more and more momentum with each passing day because most college coaches consider it an efficient way to correspond with high school prospects.
“It’s quick. It’s responsive. And it’s informative,” said University of Wisconsin football coach Bret Bielema.
It’s also becoming more and more controversial as its popularity soars — to the point where the NCAA and American Football Coaches Association are keeping a close eye on the practice.