The University of Wisconsin Athletic Department is trying to build its 2009-10 budget without raising ticket prices for the second straight year.
That may be unrealistic, but UW Athletic Director Barry Alvarez believes the attempt must be made given the economic challenges facing many Badgers fans.
“We’re very, very sensitive to ticket increases,” he said this week. “I really don’t want to do it. I hope we can build a budget without having to do it.”
The process is taking place against a backdrop of harsh concerns and stark realities involving the bread-winning UW football program.