On the surface, a mud run is a test of will, endurance and strength as participants run, climb, crawl and maneuver through an obstacle course that can cover acres of challenging terrain. But events such as Tough Mudder, Warrior Dash and Spartan Race also are businesses that have led others to do their own variation of the popular races. One of the newest is LoziLu, based in part in Madison. The all-female event was created by two husband-and-wife teams who are graduates of UW-Madison and who invested $50,000.
Office of Strategic Communication