The staff and owners of HotelRED know there?s a ton of curiosity about the hotel across from Camp Randall Stadium. Even so, they?re planning to milk it just a little bit longer. That?s why the windows are still covered with paper as the hotel makes its final push for a soft opening in August. Inside, staff is being trained and furniture is being installed in the 48-room hotel at the intersection of Monroe and Regent streets. “Everybody keeps saying football games should be great here, and I agree,” said company president Mike Erikson. “But we also have the other 358 days a year. We want to create someplace people want to come to all year long.” Besides Badger fans, Erikson says the target market is also visitors to UW-Madison, both researchers and parents, as well as leisure travelers.
Office of Strategic Communication