The addition of general managers for football and men’s basketball teams contributed to a 15% increase in the total salary for University of Wisconsin athletics administrators this season compared to the year before.
The Badgers are paying 17 people with a title of athletic director, deputy athletic director or associate athletic director a total of nearly $5.1 million in the 2025-26 school year, according to salary information provided by the university through a public records request and the contract for AD Chris McIntosh.