“I think a bunch of J.J.’s message was, in my mind, grasping on to that idea of what humble and hungry looks like, and what being an underdog really is,” Badgers coach Luke Fickell said July 23 during Big Ten media day at Mandalay Bay Resort. “He didn’t say it, but I explained it to some of the leadership guys like you know. J.J.’s whole message was ‘I just want to be proud, and right now I’m not’.”