Endeavors like Sunday’s “Raise the Roof” campaign at the Kohl Center aren’t without an inherent risk – namely, falling flat on your face in front of first-time witnesses who might never come back if they don’t like what they see.
Like five years ago, for example, when the University of Wisconsin women’s basketball program was successfully able to “Cram the Kohl,” then didn’t fulfill its end of the bargain once it came time to actually play the game….
There were several big winners here Sunday, including Gilda’s Club of Madison, which collected over $10,000 in donations, including a check from Stone for $4,285.50. Plus, it was another landmark day for women’s basketball.