“Don?t Flinch” was the title of Barry Alvarez?s autobiography, the saga of his successful and lucrative career in college football. But I bet flinching was exactly what many Badgers fans did after reading an insightful State Journal column in which the University of Wisconsin athletic director sounded intent on advancing an aggressive “reseating” scheme for UW?s two biggest sports. His plan would apparently force football and men?s basketball season ticketholders to pony up yet again or risk losing their seat locations.
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