When he worked at the UW athletic department, Vince Sweeney recalls some serious soul-searching about whether to permit StubHub to be an official sponsor. He says there was concern over how fans would feel about the athletic department doing business with the online ticket resale giant. But after approval, “we didn?t hear boo,” says Sweeney, former senior associate athletic director and now vice chancellor of university relations. As with most things, the Internet has changed the game.
Office of Strategic Communication