Your editorial last Sunday on UW athletics advances the antique idea that “amateur” collegiate sports should involve minimal investment and revenue. That probably worked a hundred years ago. Today, the greatest amateur athletic event ? the Olympics ? involves hundreds of millions of dollars in both investment and revenues. The editorial implies that institutions of higher learning, such as UW-Madison, really don?t need an athletic program. Former UW Chancellor Donna Shalala was smart when she realized the overall value of the athletic program to creating greater interest in and support of the entire UW System.
Office of Strategic Communication