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Mike Lucas: Will cable outlets view Big Ten Channel as must-carry TV?

….Must-Carry Station? Must See TV?

We’ll see, because there is some question about whether or not people locally will be able to watch the Big Ten Channel — unless you’re a subscriber to DirecTV’s “Total Choice” package, which numbers roughly 15.4 million homes nationally.

DirecTV is already on board; representing a good start for the Big Ten, which has signed a 20-year contract with Fox Cable Networks to launch the Big Ten Channel, a bold 24/7 proposition and enterprise.