The NCAA?s new president is adamant that, on his watch, there?ll be no straying from college athletics? most time-honored tenet: “It?s grossly unacceptable and inappropriate to pay players ? converting them from students to employees,” Mark Emmert says. But as the NCAA basketball tournament?s Final Four gathers here this week ? capping a three-week showcase that generates more than $771 million a year in television rights alone ? Emmert acknowledges it?s time for a serious discussion about whether and how to spread a little more of the largesse to those doing the playing and sweating.
Office of Strategic Communication