NIL: The gap between blue-chip universities and HBCUs

Zoom out: NIL payments can vary widely, Rob Master, executive chair of the Varsity Collective, a University of Wisconsin alumni organization helping student-athletes with their NIL sponsorships through partnerships and education, tells Axios.”People get a free sandwich or $25 or they’re getting like tens of thousands of dollars if not more for a deal, six figures,” said Master, who was previously vice president of integrated marketing and media at Unilever, a global consumer goods company. “It really depends on the athlete, the brand.”