Forty-three people will travel to the Rose Bowl as part of the UW-Madison official party, including Chancellor Biddy Martin, Gov. Jim Doyle, and members of the UW Board of Regents. It?s a smaller group than 11 years ago, the last time the Badgers went to the Rose Bowl. UW-Madison officials say that?s because they are aware of a tough economic climate and an incoming governor who is looking to cut costs.