The city of Madison and the University of Wisconsin are in a continuing partnership. UW Athletic Director Barry Alvarez needs to balance the university?s interests and its need to generate revenue with the Wisconsin Idea – reaching to the boundaries of the state. The UW serves the entire state of Wisconsin and these high school basketball players work for years to be able to earn the chance to play at the Kohl Center. State high school basketball tournaments were meant to be played on the hardwood floor of the major state university basketball team. This is an instance where the city and the university partnership to serve the state must take precedence.
Office of Strategic Communication