March Madness, the incredibly successful college sports event that produces hundreds of millions of dollars for the NCAA and many of its member schools, is behind us for another year. This year?s tournament proved once again there are few sports as entertaining as college basketball. Despite all the accolades lavished on the annual tourney, the NCAA leadership has been seething because a New York Times op-ed columnist, Joe Nocera, has been relentlessly questioning how the supposed ?guardian? of ?student athletes? really operates.
Office of Strategic Communication