UW-Madison received more than $4.4 million from royalties made off the sale of licensed merchandise in the 2015-’16 fiscal year, exceeding the university’s previous high mark by $561,000.
Office of Strategic Communication
UW-Madison received more than $4.4 million from royalties made off the sale of licensed merchandise in the 2015-’16 fiscal year, exceeding the university’s previous high mark by $561,000.