Awakened by a ringing alarm clock at 7:50 a.m., Adam Tackett leapt out of bed with a focused and determined attitude.
It was Monday, June 22 and University of Wisconsin undergraduate football tickets were about to go on sale. Back in March, Tackett â?? a junior who requested that his real last name not be used â?? made up his mind about what he planned to do with his possible tickets. It was just a matter of getting them.
A nervous Tackett hopped onto his laptop and at 8:30 a.m. logged into the ticket server on the athletic department site, uwbadgers.com. Thirty minutes later, Tackett had successfully purchased a ticket voucher. Around 11 a.m., the university confirmed all tickets had sold out, and an excited Tackett immediately posted on his Facebook status that he was selling a student football ticket voucher.